{"product_id":"switch-how-to-change-things-when-change-is-hard-by-dan-heath-chip-heath","title":"Switch : How to change things when change is hard by Dan Heath, Chip Heath","description":"\u003cp\u003e\u003cspan\u003e'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThey argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bookmarked","offers":[{"title":"Default Title","offer_id":55485420503377,"sku":"9781847940322","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1073\/9472\/8273\/files\/switch.jpg?v=1793018738","url":"https:\/\/bookmarkedbristol.com\/products\/switch-how-to-change-things-when-change-is-hard-by-dan-heath-chip-heath","provider":"Bookmarked","version":"1.0","type":"link"}